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News from Urban Media Publishing
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 An ambitious optician has her sight set on developing a career after picking up two awards for her performance in exams.
Fay Rice, who works in the family-owned opticians Jason Rice I-Care in Nuneaton and Radford, has spent the last three years completing a distance learning course for the Association of British Dispensing Opticians (ABDO).
She said: "It has been really hard work but very enjoyable. I am relieved to have completed the course.
"On top of it all I have been awarded the Carl Zeiss prize for Best Correspondence Course Student, and the ABDO prize for the Best Mark in the Combined Final Qualifying Exam.
"It is a great honour to be recognised in this way."
Fay added: "Now that I am qualified I am registered with the General Optician Council and allowed to dispense to children and low vision patients unsupervised."
She now has a Level Six Diploma which has taken 32 weekly assignments and two lots of block release, each consisting of two weeks duration, for every academic year. This work was followed by end of year exams with the finals being sat at Birmingham's Aston University.
Finals consisted of theory papers in subjects such as advanced ophthalmic lenses and dispensing; theory and management of refractive errors, in which Fay was marked at 97.3%; contact lenses; low vision and professional conduct.
There were also oral exams in prescription analysis; abnormal ocular conditions; communication; practical dispensing and order writing - single vision, bifocals and progressive lenses and frame repairs.
 Media Release issued by Urban Media Publishing Ltd., Clifford House, 7-9 Clifford Street, York, YO1 9RA. Web: http://urbanmediapublishing.co.uk
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 A burglary-busting social enterprise is urging the people of Leeds to be proactive in preventing their homes and businesses from being burgled.
Leeds has seen rocketing burglary rates this year after a significant reduction in recent years.
And now CASAC (Community Action and Support Against Crime) says that with their help and intervention all homes can be made almost totally secure.
Neil Goldup, CASAC’s Chief Executive, said: “We offer a free service for people to have their homes inspected by one of our engineers. We will then recommend what needs to be done and if the person wants us to carry out the necessary work there and then we can usually do it.
“Being burgled is a horrible experience and we have found that when we have installed our security devices the chances of being burgled again are almost zero.
“It’s this fact which deters burglars from trying to break into a property once they have seen we have made it more secure.”
CASAC is one of Britain’s leading social enterprises with a 10-year track record of successfully beating burglars. It is part-funded with money from the Home Office’s Safer Homes Fund.
They are so successful that West Yorkshire Police's Crime Reduction Officers now refer people directly to them.
Mr Goldup added: “We already work closely with the police and we are, as a social enterprise, dedicated to helping them drive down the number of burglaries which blight so many peoples’ lives.”
More information and media images at CASAC.
Media Release issued by Urban Media PR: Clifford House, 7-9 Clifford Street, York, YO1 9RA.
Web: http://urbanmediapublishing.co.uk
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 A ground-breaking public relations photo agency based in North Yorkshire is celebrating after racking up its 100th professional photographer.
The Dobson Agency is based in Scarborough, recently crowned as Britain's most enterprising town, provides photographers for PR agencies, magazines and corporate businesses around the clock in the UK and Ireland.
Director Keith Meatheringham said: "This is a fantastic achievement and shows that we provide an innovative and reliable service to our clients. They appreciate the standards we set in PR and corporate editorial photography."
Instead of clients facing hours of trying to track down a photographer in many locations, one call to Keith can fix that in one go.
Keith said: "Once we get a job from a client, I arrange the photographer, brief them and organise getting the photographs back to the client.
“We've established ourselves as one of the country's leading agencies to provide this service - we are cost-effective, efficient and give a friendly service which is why clients keep coming back to us.
“Every photographer who works for me has to keep to the high standards I set for producing consistently high quality creative photography.”
Recently Keith has been commissioned by a major supermarket chain to shoot portraits of 34 managers throughout the UK.
He added: “A bespoke-designed website means that our clients have access to their images very quickly after a shoot or event. Our secure client login area enables our customers to view and download their photographs themselves.”
For more information about The Dobson Agency go to dobsonagency.co.uk or call (01723) 860770 or (07802) 530583.
Media Release issued by Urban Media PR: Clifford House, 7-9 Clifford Street, York, YO1 9RA.
Web: http://urbanmediapublishing.co.uk
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A Nuneaton-based opticians has good news for people who could suffer with age-related macula degeneration after taking delivery of a special piece of kit to help diagnose the problem.
Age-related macula degeneration is the biggest cause of blindness in the western world, and now Jason Rice I-Care, which also has a branch in Radford, has taken delivery of an MPOD eye scanner.
The scanner is one of just a handful in the country and the firm's Fay Rice said: "People are not all that aware of the disease itself and the potential damage it may cause.
"It's vital that people get checked regularly to ensure they have healthy eyes."
The MPOD scanner - MPOD means macular pigment optical density - examines for a disorder of the centre of the retina, called the macula, by measuring the density of the eye's pigment.
Older people are most prone to suffer from the condition, with people over the age of 60 being particularly at risk.
In the UK it’s estimated that one in 50 people over 50 years of age, and up to one in five people over the age of 85, have age-related macula degeneration. A person is at greater risk of developing the condition if they smoke, have high blood pressure, or if someone in the family has the condition.
And, to highlight the condition, the Macula Disease Society is organising a week of events between 19th to 25th September.
Fay added: "We would welcome anyone who thinks they are at risk, or who simply wants to put their mind at rest, to arrange an appointment so we can carry out an examination.
"The prevention of age-related macula degeneration is important to all of us but the fact remains that the older you are the more prone you are to suffer from this condition which could, ultimately, lead to blindness."
A full-screening with the new equipment takes just 15 minutes. Patients leave the practice with a print-out of their macular condition, which can be compared at subsequent visits.
* Jason Rice I-Care Ltd has been dealing with satisfied clients since 1983 and now have two branches.
Media Release issued by Urban Media PR: Clifford House, 7-9 Clifford Street, York, YO1 9RA.
Web: http://urbanmediapublishing.co.uk
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