This month’s practical PR tips!

Things to remember when dealing with the press…

    * Don’t call up when journalists are going to press or about to go on air
    * Follow up any call to a journalist by email
    * Respond quickly to any initial press interest and check deadlines
    * If a journalist needs an interview/more information make sure you get back to them before their deadline
    * Contact the newspapers directly- they’re best placed to tell you who to approach with your ideas
    * All publications have a core readership that is age, sex and attitude specific. Do some research before pitching your idea to ensure you’re targeting the right title for your audience
    * Remember for a magazine, the pictures are as important as the words. If you have good pictures, pitch them as well as the idea
    * If you have a case study who is willing to be identified you are in a strong position - use that!
    * If you want your story in a magazine be aware that they have print deadlines anything from a few days before publication to over a month.
    * Increasingly, magazines are developing sister websites. If you're interested in being featured in a particular magazine, think of ways to broaden the message onto their website too.
    * If you have newsworthy stats/ facts from commissioned research that are relevant to a publication's readership, they will probably be interested.
    * Look at the type of headlines a particular publication uses. Come up with a good headline to sell your idea.

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